Competitive intelligence application for monitoring complete market landscapes, gap analysis, and share-of-voice trend reporting.
About
Adthena was a competitive intelligence SaaS for monitoring market landscapes, gap analysis, and share-of-voice reporting.
My role
I joined the project to build frontend features and improve the architecture of the Adthena web application.
During the engagement I introduced Marionette, reduced callback-heavy flows, added shared event/deferred infrastructure, and cleaned up repeated application patterns. The work improved stability, maintainability, and frontend development velocity.
I also implemented GNU gettext-based localization infrastructure so translations could use a standard toolchain instead of bespoke text handling.
Technologies used
The project used Bootstrap, Grunt, SCSS, Handlebars, Backbone, Marionette, d3, Highcharts, jQuery, Intercom, and Sinon.
The localization stack used jsxgettext, po2json, and jed.js.
Feedback
I found Janez a very able engineer, easy to work with and very communicative about implementation decisions. - Shaun Russell, Adthena Product Manager